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Professional experience

Work history

2016 - Present

Senior copywriter at Abbott Nutrition

Primarily focused on a growing portfolio of groundbreaking diabetes devices, I create email, print, web content, and brochures for consumers, payers, HCPs, and pharmacists in accordance with rigid brand standards. Always current with volumes of source claims, I prepare new claims based on published study content. I master the art of footnoting daily; create HCP-facing newsletters for the nutritional products team, and provide copy support across studios, as needed.

2014 - 2016

Medical writer at GSW Worldwide

Managed over 1000 pages of source content to provide medical guidance for the agency’s US insulins account teams and creative teams. Assisted in the development of medically accurate consumer-, HCP-, and payer-facing promotional materials aligned with brand standards and marketing goals. Served as lead medical reviewer for 2 product launches.

July 2013 - Dec 2013

Freelance writer at inVentiv Medical Management

Interviewed SMEs to develop source documents explaining iMM’s comprehensive suite of population healthcare management products and services to 3rd party administrators, employers, and consumers. Blogged on behalf of medical directors and the CEO, explaining industry news topics through the lens of iMM’s integrated, high-tech infrastructure.

Jan 2013-July 2013

Freelance writer for Sybron Dental's Kerr and Pentron sub-brands

Developed new branding for 2 dental brands—each at opposite ends of the pricing spectrum. Wrote lead-generating campaigns that included email blasts, web content, and direct mail pieces. Created in-office brochures explaining commonly misunderstood dental procedures. Ghost-blogged for dental professionals.

July 2012-June  2013

Freelance writer for inServe Worldwide and Blue Diesel

Wrote brochures and sell sheets to support internal communications and external marketing efforts in a fast-paced production-focused environment. Helped launch a new dental brand, website, corporate tagline, and all pre-launch and post-launch campaign materials for a dental consumables manufacturer. Served as Brand Voice writer for print, interactive, and web-based applications. Developed a tool that simplified complex dosing and prescribing calculations for doctors. Reprised the role for a 2nd short-term contract in 2013.

March 2006-April 2008

Medical marketing writer for GSW Worldwide

Maintained copy brand mandatories and consistencies in writing style across accounts. Responsible for brand conceptualizing,

writing and presentation of projects. Was a pinch hitter whenever other teams needed a writer who could get up-to-speed quickly.  

Copywriter for Havertys Furniture

March 1996 - January 2000

Developed creative concepts and wrote attention-grabbing copy for the company’s website, magazine, direct mail, TV and radio ads used by more than 100 retail stores. Wrote an award-winning print campaign honored by the R.A.M.A.

Education

Kent State University
Kent, OH
'89-90
 
 

Michigan State University
  East Lansing, MI
Bachelor of Arts degree
'90-93
 

  Portfolio Center,  Atlanta, GA
Terms 1, 2 & 4
'93-'94

Skills
& expertise

  • Proficient in MS Word

  • A fast learner, I have written about numerous disease states, including: ADHD, anaphylaxis, cystic fibrosis, depression, diabetes, growth hormone deficiency, HIV, kidney disease, malnutrition, ovarian cancer, sarcopenia, testosterone deficiency, and many more

  • Have had the pleasure of ghost writing for a many interesting clients--among them: a cannibal, a casting agent by day/perfumer by night, and a socialite

  • Self-taught in jewelry designing, paper crafting, and lip balm/lip gloss making

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